Email ads used to be amazing. Companies would send you a notification as soon as a sale was happening, and you felt like you were getting the scoop on the best deals in town. Then more and more companies started doing it, and you thought “this is awesome, so many deals”. Well now we have a problem. Hundreds of emails a day telling you to buy, BUY, BUYYYYYYY!
Why everyone offers email ads
It’s called permission marketing. Traditional marketing like billboards, newspaper ads or TV commercials cast a wide net. You might have never shopped at a store, and have no interest in shopping at that store, and so now they have wasted money showing you an ad. Email marketing is great though, because you have shown an interest in the company and their products, and have given them permission to market to you.
Why email ads used to be great
Email ads used to be great. They really were. Prices online used to be significantly cheaper than walking into a store. The same deals you would find in surprise sales or on clearance shelves without the hassle of having to constantly check back at the store. Now you would get an email when something you wanted was selling for dirt cheap. It was great, but like anything, once too many people started doing it it simply lost its edge
Why enough is enough
Email ads are ruining email. How many of you get 50 or more emails a day from every random company or website in the world? Just because you wanted 5% off you gave someone your email address, and now you’re getting bombarded with emails everyday trying to convince you to buy junk you simply don’t need.
You aren’t saving money buying something on sale if you don’t need it
I don’t need a new TV, mine works perfectly well. But this TV has the latest resolution, has new internet capabilities and is $300 off. Maybe my TV isn’t that good, maybe it’s worth it to get a new one, put my old one in the basement and retire the basement TV. Yeah…that’s a good idea 🙂
No, no it’s not. That’s not a good idea. That’s just marketing, working its magic on another unsuspecting victim.
Marketers are vultures
Sorry marketers, or parents whose kids are working towards a marketing degree. Marketers have one job, to convince you to do something. If you wanted to do something they wouldn’t have to convince you to do it, so by definition they are convincing you to do something you don’t want to do. And now you’ve given them a direct line to communicate to you. You have some of the best paid marketers in the world sending emails along side your granddaughter’s dance recital pictures and a silly picture of your son’s dog just being silly. Being bombarded constantly by people telling you to buy more stuff will have one result, you buying more stuff.
What you can do about it
But how will I know what deals are out there? I know, I know… it’s a hard sell. But honestly, do you really need to be subscribed to all of those stores? Trim the fat, cut out a few that you never visit, or that never really have that great of sales to begin with. Look for an unsubscribe button at the very bottom of the email and stop getting useless emails. PS. Gmail actually provides an unsubscribe button for some emails.
Create a filter**
It doesn’t matter what email provider you are using, whether it’s Google, Outlook or …ugh… Hotmail. Create subfolders for your newsletters, marketing and let’s face it, junk. After you have your folders setup, create filters or rules to automatically route emails away from your inbox and into these folders. Then you can check these folders when you’re looking for a deal. If you need help with this, contact your tech guy.
**This is especially important if you have your emails sent to your phone. Phones tend to ring off the hook (figuratively) now that we have all of our Facebook and Twitter notifications as well as every sale that Amazon, Staples and the local grocery store are having. Get those emails away from your inbox so you can stop checking your phone every 46 seconds
Manually seek out the deals
Check out ad aggregators like Flipp, Redflagdeals or other deal sites and forums.
Flipp brings together all of your ads based on your postal code and lets you create grocery lists, get more info on products on sale and quickly review all the sales at your favourite stores
RedFlagDeals (http://www.redflagdeals.com/), Bargain Moose (https://www.bargainmoose.ca/) are just two examples of sites in Canada that are dedicated to helping you save money. They offer a deals section for your perusal and a forum for you to ask questions. Another great site for Canadians is ShopBot (http://www.shopbot.ca/) which lets you compare prices for specific items, for both online and brick and mortar shops.
Your life will be better
Trust me, if your getting any more than 20 emails a day into your inbox, your phone dinging away all day long, and you find yourself spending 30 minutes a day reading about all of the great things you can spend your money on, taking the above steps will radically improve your life. It will save you money, you’ll be more content with what you have, and keeping a clean inbox won’t be a chore.